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Jan 06

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You can effectively maximize your site’s search engine optimization (SEO) by having your article marketing outsourced when you are trying to sell a service or product through the Internet.  SEO encompasses the steps for letting your website gain the best ranking that it could get for certain keyword searches in the results pages of the search engine.  If the URL site gets on the first page of the results, you have a good chance of being visited by the Web surfer.

Unique articles represent a low-cost method for gaining more traffic to your website, which in turn leads to a higher chance of being able to market your product or service.  One role of the articles is to let you put in the keywords and phrases that you have estimated to be those that a potential customer of your service or product will type in when he wants to search for your type of service or product.  In this manner, your site gets indexed by the search engine spiders and will be included in the list when the specific keywords and phrases that you have included in the articles are typed in by the Internet surfer.

An important step to take is that you submit your unique articles to the sites that collect them.  These sites that collect articles already have high rankings in the search engines so that the ranking of your own site will be pulled up because of the links to your site that are included in your articles that result in more and more backlinks to your website as the number of articles that you have submitted increases.

A second role for the articles is the addition of backlinks to your website through a natural process.  This is because backlinks are taken by search engines, especially Google, to mean that your website is popular.  The more backlinks you have from quality sites, the better your search engine results pages ranking will be.  Meanwhile, as you get more and more of your articles published on those sites, there will come a time when you will be considered as an expert in that particular niche.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster.

As you can see, marketing with articles on tap plays a key role in maximizing your SEO efforts.  And if you feel that you do not have enough time to write those articles, you can always buy articles from an article writing services.  You could have quality articles written at reasonable prices.

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Nov 14

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Part of my role as owner of an Internet marketing company is to judge the work of others.  Every business person does that in one way or another.  We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application.  In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters.  And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.

I do all of my own writing for the Internet marketing niche, including the articles for article marketing.  But I often purchase the work  of others for many of the other niches in which we compete.  In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.

I have learned from having wasted money.  I have found the best of the best, finally, and I have trained them.  That saves me an immense amount of editing time, so I pay them far more than a typical writer would make.  However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.

I thought that it might benefit other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me.  Here are the most frequent reasons for my rejections:

*  An astonishing number make absolutely no sense in English.  Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction.  Someone may write extremely well in his or her native language, but it is a very rare person who can write well in a second or third language.  A far better choice would be to hire a native speaking editor.  After writing a first draft, have a writer who is truly fluent in your targeted language rewrite the copy. 

*  The articles are submitted in the wrong category.  I receive articles about subjects that simply make no sense for publication in a blog that has a theme such as the one to which the writer has submitted.  I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television.  All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph.  For example, one could write an article that I would accept about the best approaches to starting a wedding planning business.  A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations.  While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.

*  The articles are not well spun.  I have spun articles for many years, so I can usually recognize within a paragraph or two if an article has not been well prepared for spinning.  It does me no good as a webmaster if I publish an article that may be published in fifteen other sites.  Under the best scenario, my traffic is going to be reduced to about seven percent of what it might have been if I had published a genuinely unique article on the same subject. 

Those of you who understand these problems should quickly see the solutions.  Either follow proper writing, submission and spinning standards yourself, or hire a web article writer who thoroughly understands the needs of Internet marketers.

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