Here are some tips that you should read if you plan to use Google AdWords for advertising. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.
To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Read on for more Google AdWords tips.
Find Out About Google AdWords Tips And More…
Always Include Your Keywords
It’s a no brainer; always include your keywords on your Google AdWords ads. The keyword is there to grab the attention of a prospect – and if a person doesn’t see what he’s looking for in your ad, he might just skip it and look at others. You must also make the ads appealing and compelling. It can be difficult to create compelling ads on such a short space. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
Making Use of Bidding Strategies – High to Low Bidding
Here’s a useful strategy for bidding, but first let me explain how Google ranks your ads. Google ranks your ad by two things, your bid price and your Click-Through-Rate (CTR). CTR is the total clicks your ad receives over a period of time. Having a new account, you will have a lower quality score, which is normal. One way is to bid higher to get your ad shown. Most newbies bid high to get that initial exposure. When your CTR is a higher, then you can slowly lower your bid price. You have to work within your budget and try to keep your ads within the first page without busting it.
Low to High Bidding Strategy
This is another bidding strategy, complete opposite of the previous bidding strategy. This is best used for keywords that are less competitive and for people who have budget that are limited. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.
Try Negative Keywords
Negative keywords help prevent your ads from appearing in search results that are unrelated, else your ads can appear to audiences who are not your target. You have a specific audience to target and you want to make sure that your ad gets to them and no others. If you don’t use the negative keywords function, your ad could appear on the wrong place and wrong people. For instant, when you are selling a dog collar and you are using “collar” as your keyword. Your ad will appear each time a person types in “collar”, but there are many topics surrounding the word “collar” and the person may not be necessarily looking for dog collar. It’s possible he’s just looking for collar for his cat. What you can do is to use the negative keywords function and add “cat” into it, so that your ad don’t show. It’s better to use the negative keyword especially you want to reduce unwanted ad exposure. This helps you target the necessary audience only, and helps increase your CTR more.
Ad Testing
Testing ads is always important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After a specific time frame, you will get results on which ad gets a higher CTR. With the result, you can choose which ad to remove and which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.
Being the biggest search engine in the entire world, Google has millions of ads placed everyday. The key is to know what works and what’s not in Google. Use the strategies here and you’re ready to go.
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