Part of my role as owner of an Internet marketing company is to judge the work of others. Every business person does that in one way or another. We critique a sales page, a video or a trial version whenever we are deciding whether to buy a new information product or software application. In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters. And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.
I do all of my own writing for the Internet marketing niche, including the articles for article marketing. But I often purchase the work of others for many of the other niches in which we compete. In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.
I have learned from having wasted money. I have found the best of the best, finally, and I have trained them. That saves me an immense amount of editing time, so I pay them far more than a typical writer would make. However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.
I thought that it might benefit other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me. Here are the most frequent reasons for my rejections:
* An astonishing number make absolutely no sense in English. Any language, of course, is composed of its vocabulary and its grammar, and it is difficult to master both by taking a few years of apparently inadequate instruction. Someone may write extremely well in his or her native language, but it is a very rare person who can write well in a second or third language. A far better choice would be to hire a native speaking editor. After writing a first draft, have a writer who is truly fluent in your targeted language rewrite the copy.Â
* The articles are submitted in the wrong category. I receive articles about subjects that simply make no sense for publication in a blog that has a theme such as the one to which the writer has submitted. I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television. All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph. For example, one could write an article that I would accept about the best approaches to starting a wedding planning business. A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations. While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.
* The articles are not well spun. I have spun articles for many years, so I can usually recognize within a paragraph or two if an article has not been well prepared for spinning. It does me no good as a webmaster if I publish an article that may be published in fifteen other sites. Under the best scenario, my traffic is going to be reduced to about seven percent of what it might have been if I had published a genuinely unique article on the same subject.Â
Those of you who understand these problems should quickly see the solutions. Either follow proper writing, submission and spinning standards yourself, or hire a web article writer who thoroughly understands the needs of Internet marketers.
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